FOCUS

We distill messages, focus objectives, understand resources, and hone a suitable and actionable business plan.

STRATEGIZE

We create opportunities for growth by identifying interesting programs and viable partners that support the long term vision.

BUILD EXCITEMENT

We generate momentum
for the brand through 360°
marketing programs
appropriate to the
company’s size and goals.

CREATE

We work with like-minded creative teams to craft unique brand identity, design compelling packing and promotional materials, savvy public relations platforms and digital and social media strategies.

PLAN

We collaborate with our clients to set longterm vision and goals, analyze data and budgets, assess internal resources, and create future opportunities, making measured investments for maximum return.

Victoria Pustynsky is the Founder of Verve & co. Her enthusiasm for collaboration led her to establish a strategic consulting firm for premium purveyors. Victoria has a long-held passion for thoughtfully made products of exceptional quality and a deep-rooted interest in food and drink. For over 12 years, Victoria has been entrenched in the wine & spirits industry, honing expertise in marketing and sales strategy with products ranging from boutique regional brands to multi-national icons.  She has held leadership positions in blue chip companies like Moet Hennessy USA, Suntory USA (Beam Suntory) and The Winebow Group. She holds an MBA from the Johnson School of Management at Cornell University, including coursework at the prestigious Cornell School of Hotel Administration. She lives in Portland, Oregon and is inspired daily by the
vibrancy of the local community.